Amazon Was Discontinuing Production of the Fire Phone

Update (14 September 2015): for the fire phone

Low sales figures, dissatisfied customers and bad reviews. The fire phone should be with lots of technology and very ambitious price shows Amazon’s new bestseller. It was quite different. Last Amazon verschacherte the originally 649 dollars expensive cell phone in the offer price of 199 euros.

Currently not available

At Amazon Germany customers can purchase still remaining stock. In the United States, however, currently not available emblazoned for quite some time about the Smartphone. Now, Amazon opposite Geekwire confirmed that the mail order traders produce at the moment no new phones can be. The Amazon mobile experiment is thus a temporary end. If there is a successor model, is currently unclear.

Original message: Amazon fire phone remains a flop

After the fire phone from Amazon had a good start on the market, the first Smartphone of the online giant trade difficulty still. As the portal of cult of Android, a purchase of the fire phone is apparently even when the loyal Amazon Prime customers. The fire phone as opposed to other products in the Amazon family significantly worse: A survey shows that about one-quarter of Amazon’s US customers have either a Kindle ebook reader or the Kindle fire tablet. When 500 customers surveyed not one but stated to have purchased a fire phone.

The hype was great, when Amazon introduced the fire phone in June 2014: potent hardware, combined with innovative features such as a 3D perspective and Firefly should make the new service the device to the next Amazon success story. Until the end of August, the Smartphone sold only 35,000 times. A real slap in the face for Amazon!

Amazon fire phone: design and functions

48 wallpapers 3D, Firefly, Mayday: offers the smart Smartphone

The calculation basis

The market research company comscore and Chitika took the fire phone look at sales figures. Therefore, the Amazon fire phone caused a market where currently around 177 million smartphones be used only about 0.015 percent of the total traffic in North America in the first 20 days after the launch. Even taking into account some uncertainties, it was on the 35,000 devices referred to by the British newspaper. Also in October the market value of the fire phone is practically zero.

Fire phone too expensive

Reason for the poor sales is the message according to the high price and the binding to the provider AT & t. Experts had expected before the release of the device, that Amazon rolls out the market with cheaper hardware and numerous innovative content. Instead, the price of the fire phone 649 and $ 749 without contract in the area of Samsung or Apple smartphones is located.

 

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