MiCrosoft Removes 1,500 Deceptive Apps From Windows Store and Promises to Fight Them More Rigorously

How reliable is an application store full of options that, at first glance, can be easily confused with legitimate service apps? This is what happens in the Windows Store. Fortunately, Microsoft has decided to take action to combat the problem.

It’s about time. Before the measure was sufficient a quick search in the Windows Store to find unofficial social networking apps, clones games and even tools that promise certain features, but deliver more.

In addition to increasing the user’s exposure to software for malicious purposes, this lack of control over the apps difficult access to official applications, since many of the “generic” options had names and icons which referred to legitimate software and services.

To end the mess, Microsoft updated the Windows Store and Windows Phone Store policies.

The first change concerns the name: from now on, applications should receive names and descriptions that clearly reflect its purpose.

The apps should also be categorized in conformity to its facilities. In addition, icons that can be confused with images from other applications are strictly prohibited.

The stricter policy is already having an effect. According to Microsoft, most applications for responsible developers who beat one or more conditions agreed to implement the necessary changes.

Others were less receptive. As a result, about 1,500 irregular applications were eventually removed from the Windows Store.

In its statement, Microsoft also said it will reimburse users who have acquired unwanted applications because descriptions or misleading icons.

The company also acknowledged that there may still be irregular applications in their stores. To speed up the review, auxiliary resources are already being implemented. Users who want to report misleading apps can do so by email”reportapp@microsoft.com” or follow the guidelines of this page.