Everything is ready, or almost, for fashion shows of Milan fashion week, which will keep us company with their collections for spring-summer 2013 from 19 to September 25, 2012. Around 70 will have presentations of best fashion designer, 90 percent of which are grouped in the first days of the Festival, with complaints of Mario Boselli, head of the Italian Chamber of fashion. Many famous names taking part in the Milan kermesse, although there will be great absent: already announced the absence of Jil Sander, which at the time of the catwalks for spring-summer 2013 there will delight with its catwalks.
The Italian fashion houses don’t want to slide in the last days, so much so that 60 footbridges over 70 are grouped in the first 5 days available, leaving the last two days a bit dry. “All because of fear, not justified, fashion houses: they fear that press and buyers leave in Paris before the end of Milan’s fashion week,” these are the words of Mario Boselli, which emphasizes that though the calendar is very strong, with respected names.
But the biggest news about the upcoming fashion shows of Milan fashion week is the choice of Jil Sander, brand back in the hands of the eponymous designer’s abandonment by Raf Simons, to organize two parades out calendar, during the first five days of the event. And just because he had found through a timetable which could fit the fashion group.
“As a dressing learner, I regret not having Jil Sander in calendar. We’ve been friends for a long time and just now that the Queen of minimalism has returned to draw for the brand that bears his name, we’d be pleased to have you with us”: the Camera della Moda had also offered a parade at the Castello Sforzesco, one of the most prestigious, but also comfortable for a brand that House is right in front of the symbol of Milan. Proposal rejected, though.
Mario Boselli invites brands to consider the importance of the last two days, addressing himself especially to young people, which could draw great opportunities from this solution. Excused only Giorgio Armani, which usually marches in the last hours of the Festival, which this time is unable to launch new collections of accessories in the days to follow. Others, however, have no excuses for him.
In short, a full schedule during the first few days and a bit lackluster in the last two days: but the brands are too late to change your mind!